There are many product labeling methods on the market today. You can choose roll-fed shrink sleeves labeling which involves roll-fed application of the label using a mixture of shrink techniques and glue-on, cut & stack film labeling that are characterized by moisture resistance and scuff-resistance, cut & stack paper labeling that is similar to cut & stack film labeling, but where C1S and C2S papers are used, and in-mold labeling in which the labeling is done as the containers are being cast.

Among the fastest growing product labeling methods today is shrink sleeve labels. This labeling approach entails the use of the latest in HD Flexo pre-press technologies. One of the primary advantages of this labeling method is that the flexographic printing utilized is extremely eco-friendly, which means it is the best option if you want to decrease your company's carbon footprint. In accordance with DuPont's Life Cycle Assessment of 2008, the flexographic printing approach decreases carbon dioxide emission and energy consumption by around 50% in comparison with other label printing techniques such as Rotogravure. In leading label making company plants, the printing method is recognized by solvent-free flexo platemaking, servo-driven flexo presses, and water-based flexo ink manufacturing.

The shrink sleeves labeling technique is advantageous in that it is one of the cheapest labeling techniques right now. The low cost is because very thin films of plastic are used. The low labeling costs implies you can test out different shrink sleeve labels to determine what the very best choice is. This labeling approach provides you with unparalleled flexibility in terms of the types of films used (you may select from PVC, OPS, PETG, or PLA films) as well as in terms of the container shape and size which can be labeled. This is really important because everyone has different labeling needs and you are therefore able to do what is best for your company/product.

Shrink sleeve labeling will help you in your marketing strategy. This labeling approach provides you with 360 messaging and graphics, meaning your product has greater customer appeal and customers get to see your product in shelves, irrespective of where they are facing. Your marketing campaign will also benefit from the fact that you could include an easy-tear feature and a back-printing feature with print copy or adhesive that will help you run promotions by means of giveaways and print coupons. You could also get an optional tamper-proof feature to guard the label in transit, in storage, as well as on display against scuffles and scratches with shrink sleeve labeling.

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