If you are fortuitous you can merge the two, then you will have hit the jackpot. Although this sort of method requires time and certain degree of resources to get right. The benefits of Viral marketing are just astronomical, this post will try to concentrate on this from an affiliate marketing viewpoint.
Viral marketing :- Real world Example
One of the best examples of viral marketing was the Thresher coupon. Those unaware of it, in 2006 they "leaked" a 40% off wine and champagne coupon (just before Christmas). The outcome was just amazing, I remember experiencing it first hand. During Christmas time of 2006 I was 2 months into my first job, as an Oil and Gas Consultant, in Woking Surrey.
Our CEO was a typical "boozer" everybody loved him, Friday afternoons meeting would be in the club with a pint (my case a coke can!). I digress, as soon as I got there on that day I noticed the coupon on my desk.
I was told at that time that we could take the morning hours or the afternoon off (as long as we made up the time afterwards) and go and use this coupon. He in his typical hastily almost drunk style said to us that they (Thresher) HAD to honour the coupon, and they were going to go out of business soon. Nearly half of the staff duly decided to get in their automobiles and go down to the Local Shop.
The outcome of the leaked voucher was SO big that the staff members were STILL in the que, to get in when I went out for supper in the afternoon.
I remember thinking this is a great Viral marketing technique. Certainly Thresher never went out of the business (they did couple of years later what can you say?), and they miraculously discovered all the necessary stock but the complete campaign was only a master stroke. Comprising all of the KEY ingredients to make a Lot of money. Examining the campaign what can be learnt, what did they get right and just how did they do it? Is it applicable in 2011 onwards? Is it scalable to an affiliate marketing business. These are the points which I will attempt and deal with.
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